Our Strength Coaching Team

Meet the Strength Ambassadors coaching team!

Meet the Strength Ambassadors coaching team! We are a friendly, expert group of strength, powerlifting and Olympic weightlifting coaches dedicated to helping you get stronger, move better and feel more confident in the gym. With years of coaching experience, technical qualifications and a shared passion for strength training, we create a supportive environment where beginners and experienced lifters alike can learn great technique, follow structured programming and enjoy training as part of a community.

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Our Team

sally moss headshot

Sally Moss

Strength Coach

Sally is the founder of Strength Ambassadors and coaches across all the disciplines. She is primarily focussed on the powerlifting classes and is responsible for the powerlifting programming. Drawing on years of coaching lifters of all levels, she designs progressive training cycles, coaches technique on the squat, bench press and deadlift, and helps lifters prepare for their first competitions as well as push for new personal bests in class..

Sarah Hilton – Strength Ambassadors coach

Sarah Hilton

Olympic Weightlifting coach

Sarah is one of our specialist Olympic Weightlifting coaches, also with an interest in mobility. Sarah is passionate about Olympic weightlifting and is responsible for the Olympic weightlifting programming. In her classes she breaks down the snatch and clean & jerk into clear, manageable drills, focuses on improving mobility and bar path, and supports lifters to build confidence under the bar in a safe, structured way.

Racheal Parkman strength training powerlifting coach

Rachael Parkman

Ladies Who Lift beginners coach

Rachael is our wonderful beginners/improvers coach, focussed on the Ladies Who Lift Sunday sessions. Her aim is to help you learn to lift safely, to understand why we lift the way we do, and to build your confidence in the gym. In her sessions she takes time to explain technique in simple terms, offers plenty of individual feedback, and creates a welcoming, judgment‑free space for women who are completely new to lifting as well as those returning after a break.

Chris Ekers – Strength Ambassadors coach

Chris Ekers

Olympic Weightlifting coach

Chris is one of our specialist Olympic Weightlifting coaches, coaching on both our beginners courses/workshops and in the regular classes. He is known for his eye for technical detail and his patient, encouraging coaching style. Whether you are learning the lifts for the first time or refining your technique for heavier attempts, Chris will guide you through structured progressions, from positions with the stick to confidently lifting from the floor.

Lisa Hu strength training powerlifting coach

Lisa Hu

Strength and Mobility coach

Lisa is one of our powerlifting coaches, also with an interest in mobility. She coaches Ladies Who Lift and Building Strength classes, as well as our mobility workshops and courses. In her sessions she combines strength work with mobility and movement prep, helping you improve your range of motion, reduce niggles and feel more confident in the main lifts, so you can train hard while looking after your body for the long term.

Location

StrengthHub E15
71 Holland Road
West Ham
London E15 3BP

The gym is a 5 minute walk from West Ham station. Free car parking is also available. West Ham is on Jubilee, District, Hammersmith & City, DLR and national rail.

What Our Members Say

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Paul
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Went there for a private small group intro to strongman events with coach Ben, what a blast! Very friendly atmosphere, quality gear and professional coaching accounting for the different levels of strength in our group. Thanks to the whole team for welcoming us, highly recommend 👍
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Natalie Rodriguez
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Strength Ambassadors is one of the most welcoming and friendly gyms I have been to. Sally and her team have created a space that welcomes diversity and supports people at all levels. Plus great coaching and community vibes.
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Mari
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Fantastic introduction to the world of powerlifting! I attended weekly women’s classes and my confidence grew massively in lifting, particularly as I required multiple adjustments in technique. I hope to be able to return to these classes in the future as it was a lovely community
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Rosie Raven
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I’ve had two classes there now - loved both. Really nice bunch of people and friendly staff. I will be returning!
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Federica Pescini
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Attended the intro course to weightlifting. Such an encouraging environment, Chris was a great coach, and though I can’t continue to attend the classes because I’m not based in London at the moment, I would recommend this gym to anyone who wants to give weightlifting a go.
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Sophie Edwards
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I really enjoyed the introduction to Olympic weight lifting with Chris. He broke down all of the moves into manageable chunks and we were given time to practice each bit. Chris is very knowledgeable and passionate about olympic lifting which really helps! Would definitely recommend if you’re curious and keen to have a go at olympic weight lifting.
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Melissa Cabecinha
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Such a great gym with excellent coaches and a nice and encouraging community of lifters. I've taken the ladies who lift beginners course for powerlifting, intro to strongman/strongwoman, and the intro to Olympic lifting course. Everything is broken down and made really accessible, with a focus on technique. I was really nervous about doing any strength training at first, but the coaches are so friendly and approachable. Now I absolutely love it and come to classes regularly.
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Ge Sta
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This gym has such a friendly, welcoming atmosphere. So far I’ve attended a powerlifting workshop and class led by the knowledgable, patient and supportive coach Sally. Such a great place to learn how to lift.
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D Z
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Really enjoyed the PT session with Ben the strongman coach, as well as the strongman group class, learned tonnes!

What our members say

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