Lifting heavy weights has often been seen as a man’s domain. But we’re here to tell you that it’s time to reclaim the weight room! Women can benefit greatly from lifting heavy, whether you’re  looking to improve your strength, boost your health, or just feel more toned and confident.

However, we know it can be daunting to know where to start. So, our experts have put together this ultimate guide to heavy weight lifting for women.

Read More

So you’ve decided to improve your fitness. Congratulations! Exercise is one of the best things you can do for your health and well-being, and working with a great personal trainer is one of the most effective ways to get started. But with so many personal trainers to choose from, how do you choose the right one for you?

Our ultimate guide will help you make the best decision for your unique fitness needs. We’ll cover everything from what to look for in a personal trainer to how to find the right fit for you. So — let’s get started!

Read More

It is important to understand the role of a coach in any sport, and powerlifting is no different.

If you’re a powerlifter, the following guide will help inform you as to the questions that you should be asking a potential coach, plus what to expect from them and why one could be beneficial to you. If you’re a coach, the following guide will offer you some insight into what your athletes might need or expect from you. Let’s get started.

Read More

Dumbbell squats and barbell squats can both be excellent forms of exercise for improving overall body strength, endurance, and health. However, each type has its pros and cons depending on one’s own personal goals and preferences. For example, dumbbell squats may be a better choice for someone who wishes to focus more on building leg strength, while barbell squats may prove more beneficial for someone who is hoping to gain overall body strength or build shoulder strength. 

With many different squat variations available to suit people at all levels, it can be helpful to do your research and learn about form before diving in. This handy guide by Strength Ambassadors is here to help you learn more about the dumbbell squat vs the barbell squat, plus key variations of these squats to figure out which is right for you.

Read More

Barbell Glute Bridge vs Hip Thrust: Is There a Difference?

Many individuals who train their glutes focus primarily upon two types of exercises: squats and deadlifts. In spite of the fact that these lifts activate a significant amount of gluteal mass, they can still fail to fully stimulate all regions of the glutes.

While other exercises remain extremely important for continued gluteal development, there is an additional group of exercises that have become popular over the past few years. These exercises are known as hip extension-based movements and they include a number of variations such as glute bridges, hip thrusts, kickstands, 45-degree hypers, reverse hypers, etc. 

This handy article takes a deeper look at the barbell glute bridge vs the hip thrust to help you figure out which is right for you. Keep reading to learn more.

Read More

With women making up a large percentage of fitness classes, gym memberships and more, it’s vital that we consider the trends and statistics of women as a fitness demographic. Our expert guide compiles the key women’s fitness statistics that could impact 2022 and beyond.

Read More

There are more than 7.2 thousand health and fitness clubs in the United Kingdom, according to this research, with around half (3,600) of those clubs being purely fitness gyms. In further research, the fitness industry is estimated to be worth a huge £3.9 billion by 2022, making it one of the most valuable industries in the country. 

But what do those numbers mean for the upcoming new year? We put the statistics in context to see how the gym industry might shape up in 2022.

Read More

In years gone by, weightlifting has been thought to be solely for bodybuilders and pro athletes. However, we now know that not to be true. Weightlifting can be for anyone! With health benefits for people of all ages and abilities, weightlifting could be the perfect addition to your routine. Keep reading this insightful guide to learn why it’s never too late to start weightlifting, and how to modify weightlifting to suit your fitness levels and goals.

Read More