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Powerlifting, Olympic Weightlifting & Strongman Training Club In London
Where London Learns To Lift
If you’re lacking confidence about lifting weights and need some extra support to get stronger without injury, we’re here to help!
Training sessions we offer
Why choose Strength Ambassadors Gym London
At Strength Ambassadors, you don’t need to be strong or experienced to get started. Since 2012, we’ve helped people in the East London community build strength, improve their health and feel more confident in a supportive environment. Whether you’re new to lifting, nervous about joining a gym or ready for your next challenge, we’re here to help.
- Expert coaching: Our experienced coaches work with people of all abilities, including complete beginners and those who feel unsure about lifting weights. We take the time to explain each movement, understand your goals and adapt your training to your experience and any limitations or injuries. From learning the basics to preparing for a competition, you’ll have guidance every step of the way.
- Great equipment: Our well-maintained equipment gives you plenty of ways to build strength at your own pace. Alongside squat racks and specialist bars, we have equipment for powerlifting, Olympic lifting and strongman, plus a sled track and outdoor training space. You don’t need to know how to use it all before you arrive, we’ll help you get started.
- Supportive community: Many of our members started out feeling nervous about the gym or lifting weights. You’ll find a friendly, welcoming group where beginners belong just as much as experienced lifters. We encourage each other, celebrate progress and enjoy training together, without judgement or pressure to compete.
- Safety first: We focus on teaching good lifting technique and providing structured training that suits your starting point. Whether you want to feel stronger in everyday life, improve your fitness or work towards a personal best, we’ll help you progress with confidence and at a pace that’s right for you.
- Flexible access: Our memberships, classes and workshops give you different ways to fit strength training around your life. Whether you’re taking your first steps in the gym or building a regular routine, you can find an option that suits your schedule and goals.
Our Gym Ethos
At Strength Ambassadors, we believe in creating an inclusive, supportive environment where everyone can feel empowered to achieve their goals, no matter their starting point.
Whether you’re a beginner looking to build confidence with weights or a seasoned lifter training for your next competition, our gym provides a welcoming space for all. Our highly trained coaches are passionate about guiding you through safe, effective workouts, tailored to your level and objectives.
Here, you’ll find the best environment, expert advice, and a community dedicated to building strength together through hard work, resilience, and chasing limits that matter. Away from the crowd, we’re a specialist strength community where every session counts.
Success Stories
We're proud of the transformations and achievements our members have accomplished! From first-time lifters discovering newfound strength to competitive athletes hitting personal records, our community is filled with inspiring stories. Hard work feels different when you're surrounded by people who genuinely care about your progress. See how our members have progressed through dedication and support and learn how you can do the same at Strength Ambassadors.
What Our Clients Say
EXCELLENT
Based on 58 reviews
Posted on Google![]()
PaulTrustindex verifies that the original source of the review is Google.
Went there for a private small group intro to strongman events with coach Ben, what a blast! Very friendly atmosphere, quality gear and professional coaching accounting for the different levels of strength in our group. Thanks to the whole team for welcoming us, highly recommend 👍Posted on Google![]()
Natalie RodriguezTrustindex verifies that the original source of the review is Google.
Strength Ambassadors is one of the most welcoming and friendly gyms I have been to. Sally and her team have created a space that welcomes diversity and supports people at all levels. Plus great coaching and community vibes.Posted on Google![]()
MariTrustindex verifies that the original source of the review is Google.
Fantastic introduction to the world of powerlifting! I attended weekly women’s classes and my confidence grew massively in lifting, particularly as I required multiple adjustments in technique. I hope to be able to return to these classes in the future as it was a lovely communityPosted on Google![]()
Rosie RavenTrustindex verifies that the original source of the review is Google.
I’ve had two classes there now - loved both. Really nice bunch of people and friendly staff. I will be returning!Posted on Google![]()
Federica PesciniTrustindex verifies that the original source of the review is Google.
Attended the intro course to weightlifting. Such an encouraging environment, Chris was a great coach, and though I can’t continue to attend the classes because I’m not based in London at the moment, I would recommend this gym to anyone who wants to give weightlifting a go.Posted on Google![]()
Sophie EdwardsTrustindex verifies that the original source of the review is Google.
I really enjoyed the introduction to Olympic weight lifting with Chris. He broke down all of the moves into manageable chunks and we were given time to practice each bit. Chris is very knowledgeable and passionate about olympic lifting which really helps! Would definitely recommend if you’re curious and keen to have a go at olympic weight lifting.Posted on Google![]()
Melissa CabecinhaTrustindex verifies that the original source of the review is Google.
Such a great gym with excellent coaches and a nice and encouraging community of lifters. I've taken the ladies who lift beginners course for powerlifting, intro to strongman/strongwoman, and the intro to Olympic lifting course. Everything is broken down and made really accessible, with a focus on technique. I was really nervous about doing any strength training at first, but the coaches are so friendly and approachable. Now I absolutely love it and come to classes regularly.Posted on Google![]()
Ge StaTrustindex verifies that the original source of the review is Google.
This gym has such a friendly, welcoming atmosphere. So far I’ve attended a powerlifting workshop and class led by the knowledgable, patient and supportive coach Sally. Such a great place to learn how to lift.Posted on Google![]()
D ZTrustindex verifies that the original source of the review is Google.
Really enjoyed the PT session with Ben the strongman coach, as well as the strongman group class, learned tonnes!
Gym Opening Hours
We are open on weekday mornings and evenings and weekend mornings for open gym. We offer limited access to do olympic weightlifting and strongman during open gym – these sports must be done in the downstairs area only outside of class times. See the specific opening hours below.
Monday - Thursday
7am - 9.30am and 5pm - 8.30pm
Friday
5pm - 8pm
Saturday
9.30am - 1pm
Sunday
9.30am - 12pm
Monday
8am - 9.30am and 5pm - 7pm
Tuesday
7am - 9.30am and 5pm - 6.30pm
Wednesday
8am - 9.30am and 5pm - 8.30pm
Thursday
7am - 9.30am and 5pm - 6.30pm
Friday
5pm - 8pm
Sunday
10am-12pm
Meet the Team
Our team of expert coaches is the backbone of Strength Ambassadors. Each coach brings a unique set of skills, certifications, and personal experiences to the gym. Their goal? To guide, motivate, and teach you the safest and most effective techniques in powerlifting, Olympic weightlifting, and strongman training. Get to know the people who will help you on your strength journey!
Sally Moss
Owner & Strength COach
Rachel Parkman
Strength Coach
Sarah Hilton
olympic weightlifting coach
Latest News
When it comes to strength training and achieving our fitness goals, we all have one common aim: to keep getting better. Part …
Recently I’ve been seeing a lot of people using a deadlift stance that is too wide. This limits the amount of weight …
FAQS
What makes Strength Ambassadors the best weightlifting gym in London?
Strength Ambassadors is dedicated to providing a top-tier community environment for powerlifting, Olympic weightlifting, and strongman training. With experienced coaches and a welcoming, zero-judgement community, we offer everything you need to achieve your goals safely and confidently.
What facilities are available at Strength Ambassadors?
Our gym is equipped with everything you need for strength training. Organised over two floors, our facility includes squat racks, competition bars and lifting platforms, with all areas suitable for lifting heavy, plus a sled track for conditioning. We also have outdoor space for strongman events training and dedicated areas for power-based work and mobility. We maintain a clean, organised space with well-maintained facilities to help you train efficiently.
How do I join Strength Ambassadors?
Joining us is easy! You can sign up for a gym membership directly on our website or contact us to learn more about our classes and workshops. We also offer flexible options to suit your schedule and training needs.
Do you offer classes in weightlifting?
Yes, we offer a variety of classes in powerlifting, Olympic lifting, and strongman training. Each class is designed to help you build strength, improve your technique, and reach new milestones, whether you’re new to lifting or training for competition. Unlike general fitness gyms offering pilates and cardio sessions, our classes are run by specialist strength coaches focused on strength training.
What specialist equipment does Strength Ambassadors have?
We’ve invested in equipment that supports serious strength training. Multiple squat racks and lifting platforms give you space to train, while high-density rubber flooring helps absorb the impact of heavy drops. We have a variety of weight plates, including bumper plates and small fractional plates for Olympic weightlifting, plus metal plates for heavier lifting. Our barbell range includes 15kg and 20kg Olympic lifting barbells, stiff powerlifting bars, hex bars and a safety squat bar. Chalk is available and encouraged throughout the gym.
What do your powerlifting training programmes include?
Our powerlifting programmes are built around the squat, bench press and deadlift. Coaches structure sessions to develop strength across all three lifts, tailoring your training to your experience and goals, from the foundations as a first-time lifter or preparing for competition. Technique underpins every programme. Beginners start with our intro classes, which cover the fundamentals of each lift. Lifters preparing for a meet receive structured peaking programmes from coaches who have competed themselves and understand the demands of competition prep.
Location
Strength Ambassadors
71 Holland Road
West Ham
London E15 3BP
The gym is a 5 minute walk from West Ham station. Free car parking is also available. West Ham is on Jubilee, District, Hammersmith & City, DLR and national rail.