Are you lacking in confidence about lifting weights? Need the knowledge and the expertise to get stronger without injury?
In a matter of weeks, you can be getting extraordinary results from your training. Read our client success stories to see how we have helped numerous people to dramatically increase their confidence, strength and ability in the gym.
Strength Ambassadors provides courses, workshops and personal training in all types of weight training.
Founder of Strength Ambassadors, Sally Moss, has been voted one of the 10 Most Influential Women in the Strength and Conditioning World and appears in the list of Top 100 Most Influential Personal Trainers. She is a regular expert contributor to Men’s Fitness and Women’s Fitness UK magazines, and was the featured personal trainer on the cover of Lift The Bar magazine in 2018.
Sally’s pioneering Ladies Who Lift class has been features on BBC Radio 4’s You & Yours consumer affairs programme (January 2017) and in the London Evening Standard (September 2016).
About Sally Moss
Sally Moss is recognised as the most influential female strength coach in the UK, with a global reputation as a champion of women’s lifting.
In 2012 she was named one of the 10 Most Influential Women in the Strength and Conditioning World and one of the Top 100 Most Influential Personal Trainers.
Sally is a certified weightlifting coach via BWL Level 2 (British Weightlifting).
She is a competitive olympic weightlifter and powerlifter. She is the 2017 British Masters Weightlifting -63kg Champion (W40). In 2013 she won bronze at the British Weightlifting Senior Championships and in 2009 she took silver in the World Drug Free Powerlifting Championships.
Sally has a degree in English Literature from the University of Cambridge. After many years training herself and competing as an amateur strength athlete, Sally switched to strength coaching from her previous career as a civil servant. She honed her personal training skills at the UK’s most successful personal training company, Ultimate Performance, before leaving to develop Strength Ambassadors.
“At the age of 34, I was in crisis.
I hated my job, I was sick of the rat race and frustrated with my bosses.
Friends kept saying to me, ‘You should be a personal trainer, you would be amazing!’ but thus far, I had ignored them.
I was scared – scared of turning something that I loved into a job. I thought that might ruin it for me. I was also scared about going it alone; “I have no idea how to sell, I’ll never get any clients!”
I had been passionate about strength training for years. It was a slow-burn love affair for me, starting out with gym classes like Body Pump, gradually getting drawn into powerlifting, and eventually competing as an olympic weightlifter at a national level.
Lifting weights changed my life. I love the feeling of being strong, of making progress and seeing what my body can really do. And I realised that actually I did have something valuable to share, and – what the hell – if not now, when?
So I packed in my job and started again from the bottom. Yes, I cleaned machines in the local gym! I learned how to get out on the gym floor and talk to people. I learned how to coach and how to run a business.
Six years later, Strength Ambassadors is booming and I am the happiest I’ve ever been. I help people get strong and feel confident lifting weights.
I was one of the first coaches in the UK to focus on getting women into weight training and feeling confident in the weight room. Hundreds more women are taking their rightful place in the weight room as a result of my classes and workshops. Over the years I’ve seen women who came to my workshops years ago, now competing in strength competitions or just looking stronger and healthier than they’ve ever been.
I’ve helped men to embrace strength training who have been completely put off by the overly-macho atmosphere of the typical weight room, with its emphasis on the tshirt muscles! Instead they have focused on building functional strength so that they can enjoy active lives, be strong for their families and stave off the creeping feeling of being old and out of shape.
That’s very rewarding to see. And every month I take on more people who are starting out on their strength journey too.
How about you?”